I lead GTM strategy by aligning product, design, engineering, and commercial teams—translating complex ideas into clear, executable plans. Whether launching software, physical products, or retail experiences, I build GTM engines that drive adoption, revenue, and long-term value.

I turn nuanced products into compelling stories that resonate—from blockchain-backed provenance to custom heirlooms. I distill what’s meaningful to customers and translate it into positioning, content, and campaigns that build trust, loyalty, and differentiation.

I thrive in building from scratch—launching new retail concepts, global supply chains, and digital products. I handle everything from sourcing and operations to design and distribution, moving fast from idea to market with scalable systems in place.