TROVE · PRODUCT MARKETING & GO-TO-MARKET LEADERSHIP

Turning secondhand into a first-rate growth engine.

4× Enterprise Brand Onboarding

Resale was booming, but for most retailers, participating meant building an entirely new business. Taking back used products, processing inventory, pricing, merchandising, and selling them again was anything but straightforward.

At Trove, we had the technology and operational expertise to make it possible. The challenge was turning a complex collection of services into a repeatable platform that enterprise brands could understand, adopt, and scale.

As Director of Product Marketing, I worked across product, engineering, operations, and sales to unify the offering into a Recommerce Operating System—connecting platform strategy, positioning, partner onboarding, and go-to-market execution.

The following year, Trove grew from onboarding one enterprise brand to four, launching monetized resale programs for Brooks, Carhartt, Filson, and Canada Goose.

Turning complexity into clarity.

Trove had the technology, operational expertise, and customer relationships to lead the next generation of recommerce. What it needed was a simpler way to bring those capabilities together—and a clearer story about the value they created for brands.

I helped reposition Trove from a collection of resale services into a unified Recommerce Operating System. Working with product and commercial leadership, we defined the platform's capabilities, organized them into modular offerings, and developed positioning and messaging that connected complex operations to meaningful business outcomes.

The goal was to make the offering easier to understand, sell, and adopt.

Making the business work together.

A compelling pitch is one thing. Delivering on it, repeatedly, is another.

I worked across product, engineering, operations, sales, and partner teams to connect the commercial promise with the platform's actual capabilities. Together, we mapped workflows, clarified partner requirements, developed go-to-market plans, and aligned the resources needed to onboard new brands.

Rather than reinventing the process for every launch, we helped create a more repeatable path from partner commitment to a live, revenue-generating resale program.

Offering an integrated shopping experience.

Go-to-Market Highlights

Positioning & Messaging

Unified Trove's capabilities into a compelling platform story, with differentiated messaging, value propositions, and market education.
Result: Established the Recommerce Operating System narrative to help enterprise retailers understand the business case for branded resale.
Go-to-Market Enablement

Developed sales playbooks, ROI models, product demonstrations, and launch materials to align commercial teams around a repeatable offering.
Result: Equipped teams with the tools and messaging to evaluate, sell, and onboard enterprise resale programs.
Enterprise Adoption

Coordinated partner-facing go-to-market initiatives across sales, product, operations, and marketing.
Result: Supported 4× growth in monetized brand onboarding, from one enterprise program to four year over year.