We turned secondhand into a first-rate growth engine.

As Product Marketing Director at Trove, we launched an end-to-end recommerce operating system for brands. This system helps generate a reliable supply of pre-worn items to sell at scale, and it offers an integrated shopping experience that leverages the best of every channel.

At Trove, I led a rebrand and launched Recommerce OS —earning Fast Company honors and driving growth.

Partner brand launches:

  • Canada Goose

    GENERATIONS

  • Brooks

    Brooks

    RESTART

  • Carhartt

    REWORKED

  • On Running

    ONWARD

Launch activities:

  • Collaborated cross-functionally to define resale workflows, identify modular service needs, and shape the Recommerce OS into a scalable, brand-owned platform.

  • Mapped resale user flows from trade-in to better understand repurchase, optimizing for conversion, loyalty, and high-margin GMV across DTC and multi-brand channels.

  • Developed a modular GTM framework enabling phased adoption—starting with returns, expanding to trade-ins—aligned to brand size, margin, and channel strategy.

  • Partnered with product, engineering, and design to align platform features with brand needs—enabling automation, scalability, and SKU-level pricing intelligence.

  • Crafted clear, value-driven messaging to position Trove’s platform as essential resale infrastructure, supporting sales, onboarding, investor decks, and partner education.

  • Produced data-backed insights on resale trends, GMV potential, and customer behavior to guide product strategy, sales narratives, and executive decisions.

  • Positioned Trove as the category-defining Recommerce OS—shifting perception from resale service to scalable retail infrastructure for growth and sustainability.

  • Analyzed resale landscape to differentiate Trove from consignment and plug-ins—highlighting enterprise scale, margin control, and brand-owned customer experience.

  • Developed compelling narratives and data visuals to demonstrate market traction, platform scalability, and GMV growth for investor updates and board decks.

  • Created multi-channel messaging to educate, onboard, and retain brand partners—highlighting ROI, operational ease, and sustainability impact of Trove’s platform.

  • Delivered configurable demos tailored to brand use cases—showcasing trade-in flows, SKU grading, dynamic pricing, and GMV potential.

  • Produced branded photoshoots with partners to elevate resale storytelling—showcasing pre-worn items with premium visuals for web, social, and PR campaigns.

Sales enablement snapshot: Crafted a compelling story positioning Trove as the Recommerce OS—where brands reclaim control, margin, and loyalty in resale at scale. Equipped teams with playbooks, ROI calculators, decks, and objection-handling guides to convert leads across DTC, retail, and luxury segments.

Campaign elements:

  • Site revamp

  • Demos

  • Press

  • Industry report promotion

  • Podcast promotion

  • Industry awards

  • Industry events

  • Private events

  • Field marketing

  • Sales enablement

  • In-house content strategy

  • Video snippets

  • Infographics

Industry report:

We positioned our solution as an essential circular strategy for brand sustainability and profitability.

Access the Report
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