EVERLEDGER · PRODUCT & GO-TO-MARKET LEADERSHIP

Making trust tangible.

+10×‍ ‍Enterprise Platform Adoption

Luxury brands have always traded on authenticity. But proving where something came from, how it was made, and whether it was genuine was becoming increasingly complicated.

At Everledger, we had an ambitious proposition: give physical products a verifiable digital identity, connecting provenance, ownership, and product information across the supply chain.

My work was to help translate blockchain, IoT, and complex traceability technology into products businesses could understand and adopt. Working across product, engineering, and commercial teams, I helped unify the platform, develop practical use cases, and connect product strategy with enterprise partnerships and go-to-market execution.

Within a year of launching the unified platform, active enterprise accounts grew approximately tenfold—from around 10 to 100—including major diamond and gemstone manufacturers and traders.

Making the technology useful.

Everledger had developed powerful capabilities in blockchain, digital identity, and supply-chain traceability. But sophisticated technology doesn't automatically make a compelling product.

I helped unify disparate offerings into a coherent platform built around three connected capabilities: Identify, Capture, and Amplify. Working with product and engineering teams, we translated technical functionality into practical use cases, clearer product specifications, and a more accessible proposition for enterprise customers.

The goal was to move beyond explaining how the technology worked and demonstrate what businesses could actually do with it.

Making adoption possible.

A promising technology is one thing. Getting large enterprises to change how they work is another.

I worked across product, engineering, sales, and international teams to connect platform development with commercial requirements. That meant aligning product roadmaps with customer needs, developing enterprise integrations, supporting strategic partnerships, and building the messaging and go-to-market resources needed to introduce the platform to new markets.

Making digital identity real.

For Alexander McQueen's MCQ line, digital identity became part of the product experience. Physical garments could connect to verifiable information, creating new opportunities for authentication, ownership, and engagement beyond the original sale.

Working with international product and commercial teams, I helped translate these capabilities into practical luxury applications—demonstrating how emerging technology could create value for brands and their customers.

From provenance to purchase.

From vineyard to bottle. A digital identity connecting provenance, product, and customer.

Commercial Highlights

Product Commercialization

Unified blockchain, IoT, and traceability capabilities into a cohesive platform, aligning product architecture, customer use cases, positioning, and go-to-market strategy.
Result: Helped scale active enterprise adoption approximately 10× in one year, from around 10 to 100 business accounts.
Enterprise Partnerships

Supported strategic integrations and partnerships with organizations including SAP and Avery Dennison, translating platform capabilities into practical enterprise applications.
Result: Expanded routes to market through established enterprise technology ecosystems and new industry use cases.
Market Development & Adoption

Developed product messaging, demonstrations, sales enablement, and industry-specific go-to-market programs for luxury goods, gemstones, and consumer products.
Result: Helped extend Everledger's platform into new commercial applications, including luxury digital identities, supply-chain provenance, and connected products.