Launching an Immersive Studio Experience

As Creative and Marketing Director, I led the design and launch of Green Lake Jewelry Works’ Bellevue studio. Managing store layout, fixtures, and grand openings, we created immersive, artist-led spaces where clients engage directly with jewelers, blending craftsmanship with retail innovation.

Results:

Scaled e-commerce to 30% of revenue. Led brand, CSR, and sourcing strategies while mentoring a marketing team, managing 50+ vendors, and securing INSTORE Magazine’s “America’s Coolest Store” award.

  • Print

    Developed award-winning print campaigns featuring real clients and custom designs, emphasizing authenticity, craftsmanship, and ethical sourcing over traditional luxury tropes.

  • Promoting artistry

    Showcased in-house jewelers through storytelling, studio tours, and behind-the-scenes content—positioning craftsmanship as Green Lake’s core differentiator.

  • Fixtures and displays

    Worked with designers, architects, and foreign manufacturers of bespoke materials to outfit workspaces and showrooms.

  • Transparency of labor

    Highlighted artisan workspaces in open studio layouts, inviting clients to engage directly with jewelers during the design process.

  • Retail theater

    Designed immersive retail spaces where bench jewelers and CAD artists are central—celebrating craft as part of the customer journey.

  • Thoughtful spaces

    Created intimate consultation areas within the studio, offering personalized design experiences that foster trust, creativity, and long-term client relationships.

  • Design spaces

    Enabled clients to meet directly with designers in-studio, strengthening collaboration and ensuring each piece reflected personal storytelling.

Artist at work:

Positioned an award-winning custom jeweler for growth by uniting craftsmanship, technology, and ethically sourced materials.

Other store launches:

Led food brand curation and dining operations for, serving 7M+ visitors. Coordinated with U.S. and Chinese agencies to meet strict RFID-based import protocols. Also organized a private State dinner hosted by Secretary Clinton, aligning with the State Department and Secret Service.

USA Pavilion at the 2010 World Expo
SHANGHAI

Year
2010

Launched a bakery concept in China, leading strategy and cross-border sourcing with Swiss and Malaysian partners. Managed a 20-member Chinese-speaking team, streamlining operations across packaging, advertising, vendor relations, and staff training to support retail and wholesale growth in a competitive international market.

Bake & Co
SHANGHAI

Year
2009

As a first-time entrepreneur, I launched a 50-seat waterfront café, event space and wholesale business, building a culinary team and community presence. Developed the brand identity end-to-end—shaping packaging, website, interior design, and wholesale strategy—to deliver a cohesive farm-to-table experience rooted in local sourcing.

Souped Up Cafe
SEATTLE

Year
2006-2009

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