Eric Robertson Eric Robertson

Making Product Marketing Essential for GTM

This blog outlines how product marketers evolve from support roles into strategic leaders by owning messaging, customer insight, competitive intel, sales enablement, and GTM strategy. 

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Eric Robertson Eric Robertson

10 Books that Made Me Smarter

How embracing a beginner’s mindset and immersing myself in diverse learning experiences led me to discover ten influential books that significantly enhanced my personal and professional growth.

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