Authenticity, verified at the item level.

Everledger Identify is a blockchain-powered app that assigns unique digital identities to physical products, enabling brands to authenticate, track, and transfer items securely. It enhances transparency, combats counterfeiting, and fosters consumer trust through item-level provenance and interactive experiences.

Strategic partnerships

Product use by Alexander McQueen’s MCQ line— thanks to an international team that unlocked key use cases and accelerated broader platform adoption.

Pilot with Avery Dennison

Everledger and Avery Dennison launched a blockchain-powered wine traceability solution, enabling tap-to-access provenance from grape to bottle. NFC labels gave each bottle a unique digital identity to enhance trust and drive consumer engagement at the point of sale.

As Head of Marketing at Everledger, I bridged luxury, supply chain, and Web3 for enterprise adoption.

Launch activity:

  • Created comprehensive product master specifications detailing hardware, software, and integration requirements to guide engineering, QA, and enterprise deployment teams.

  • Designed a GTM flywheel connecting product demos, SAP Store visibility, and customer co-creation—driving adoption, feedback loops, and international expansion.

  • Wrote internal release notes to align global teams on feature updates, roadmap progress, and deployment milestones across technical and commercial functions.

  • Produced clear, concise release notes highlighting new features, fixes, and business impact to support adoption across enterprise clients and internal teams.

  • Mapped end-to-end user journeys—from factory integration to post-sale engagement—optimizing product experience for supply chain, retail, and consumer stakeholders.

  • Developed a phased GTM roadmap aligning product readiness, SAP Store launch, and regional sales enablement across luxury, retail, and supply chain markets.

  • Built and maintained a marketing Kanban board to prioritize campaigns, align cross-functional teams, and track GTM execution in real time.

Sales enablement snapshot: Equipped global sales teams with pitch decks, demo scripts, and ROI narratives tailored to luxury, supply chain, and Web3 clients. With the support of added product leadership and a global team of creatives, we developed clear onboarding materials outlining setup, feature use, and integration steps to accelerate client adoption and reduce support overhead.

Expanding our TAM

With initial use cases in place, we quickly expanded digital identities across a broader total addressable market (TAM) into wine, diamonds, art, and apparel—leveraging blockchain and NFC to prove authenticity and trace provenance.

Campaign elements:

  • Configurable demos

  • Use cases

  • Enterprise integrations

  • Onboarding + pricing

  • Internationalization

  • Earned media

  • Press

Industry playbook:

We educated leading retail brands on how to link products to NFTs, enabling trusted sales and authentication across collectible goods.

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