Building sustainable supply chains with blockchain and IoT:
As Head of Marketing at Everledger, a blockchain-based traceability platform, I led global GTM strategy, launching Capture, Amplify, and Identify. I drove brand positioning, stakeholder alignment, and user growth across luxury, wine, and critical minerals sectors, enabling transparency and trust in global supply chains through digital product identities.
Promoted API usage to surface verified product claims and provenance data on listing pages, enhancing trust, conversion, and sustainability storytelling.
Developed key commercial partnerships to create searchable inventory catalogs for suppliers and retailers, enabling provenance tracking, ownership transfer, and end-to-end product visibility.
Promoted the use of diamond journeys from mine to market using blockchain and IoT, providing verifiable provenance for insurers, retailers, and consumers.
Took the product on a virtual global roadshow, leading to adoption and detailed vendor profiles showcasing origin, certifications, and compliance.
Demonstrated the use of OCR, AI, and the blockchain to more rapidly and accurately validate ESG claims for brands, regulators, and conscious consumers alike.
Sales enablement snapshot: Equipped teams with decks, ROI tools, and case studies to convert brands across luxury, supply chain, and regulatory sectors. Created step-by-step guides to help retailers integrate Everledger tools, showcase provenance, and activate claims at point of sale.
Demo day
Led Everledger’s showcase at SAP.iO Demo Day during NRF, delivering a live product demo and GTM pitch to enterprise retailers.
