Right Product. Right Place. Right Time.

Order management for
e-Commerce:

As a logistics technology start-up, Standvast saw how e-commerce inventory could work smarter. Our fulfillment center network uses demand and real-time data to place products where they’re needed most. With auto-replenishment and AI, we enable brands to ship their products faster, waste less, and stay ahead—to serve customers better, not just cheaper.

As VP of Marketing, I drove growth by aligning ABM with intent data to reach ideal buyers.

Launch assets:

  • Growth was hidden in plain sight. With intent data, we identified early-stage buyers and shifted spend to rising demand — engaging prospects before they hit everyone’s radar.

  • Winning meant focus. By aligning TAM, use cases, and proven traction, we targeted high-fit retail segments—shaping our ABM strategy and customer data platform around where we win best.

  • Relevance drove results. By tailoring messaging to what each segment valued, we fueled smarter strategy and attracted more inbound from our ideal-fit brands.

  • Messaging showed real-world value. Focusing on how we help customers win uncovered key differentiators and expanded influence beyond logistics to e-commerce leaders.

  • Clarity built confidence. Battle cards and win/loss reports revealed where we win, reframed strengths, and equipped the team with focus, proof, and trust to compete smarter.

  • Great sales start with great stories. Using a timeless narrative arc, we made the customer the hero—turning complex tech into a journey from pain to progress.

  • Growth isn’t a funnel—it’s a flywheel. By aligning teams, we turned users into advocates whose voices built trust, amplified our message, and sustained momentum through referrals.

  • Trust starts with transparency. By making our work visible, we built credibility—elevating marketing from behind-the-scenes to center-stage with clear roadmaps.

  • From brand to demand, pipeline isn’t guessed—it’s orchestrated. Aligning teams around shared signals turned scattered efforts into a unified rhythm, making forecasting reliable and grounded in coordinated insight.

  • Our SLA aligned marketing and sales through shared, measurable goals—qualified leads, fast follow-up, and real-time tracking—driving trust and accountability for predictable growth.

  • We cut our agency spend by half, moved content strategy inhouse, and leaned into thought leadership as a primary means of brand-building.

Sales enablement snapshot: As soon as the marketing function defined how we worked at Standvast, what we believed, and why we won, we earned the right to lead the story. I supported the revenue team with purpose and clarity in order to aid in their success toward pipeline deliverables.

Targeted activities:

  • Social

  • Infographics

  • Playbooks

  • Press

  • Podcasts

  • Field marketing

  • Events

  • Community

  • Executive workshops

  • Thought leadership

  • Sponoships

  • Planning

Industry report:

We found a 47% lift in conversion through 2-day delivery across retail segments. That insight unlocked a cascade of qualified leads.

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Recommerce OS