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Podcast Eric Robertson 11/3/26 Podcast Eric Robertson 11/3/26

Why Customer Lifetime Value Beats Personas

A conversation about customers, predictive value, and smarter marketing decisions.

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Essay Eric Robertson 1/10/26 Essay Eric Robertson 1/10/26

AI Agents Aren’t Coming for Your Job; They’re Coming for the Parts of It You Hate

How AI agents help small businesses eliminate busywork, improve margins, and compete with larger rivals.

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Essay Eric Robertson 12/3/25 Essay Eric Robertson 12/3/25

Resale Isn’t a Trend. It’s Retail’s Next Operating System.

With 89% of consumers increasing their spending on pre-loved goods, resale has shifted from a feel-good initiative to the core engine of modern retail.

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ERIC ROBERTSON

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