What if the average customer doesn't actually exist?
I joined Casey Cheshire on Connect To Market to explore why conventional customer personas can obscure the differences that matter most: how customers behave, what they're worth over time, and where businesses should invest to grow.
We discuss customer lifetime value, predictive analytics, the limitations of demographic segmentation, and why marketers should start thinking more like investors.
The central idea? Not all customers are equally valuable, and better growth begins with understanding the difference.
Episode 49 · 35 minutes · Hosted by Casey Cheshire
