https://www.3ric.co/blog-2-1 daily 0.75 2026-01-10 https://www.3ric.co/blog-2-1/resale-isnt-a-trend-its-retails-next-operating-system monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6802a895cead4d1c708e2283/cc54a095-5425-456c-92a7-1c91120484bf/9_EVERLEDGER+DIAMONDS_1280_960.psd+%282%29.png Blog - Resale Isn’t a Trend. It’s Retail’s Next Operating System. - Recommerce is now the clearest signal of what consumers value. Resale just went from a retail sideshow to center stage. eBay’s 2025 Recommerce Report shows 89 percent of consumers plan to maintain or increase their pre-loved spending this year, a number that should terrify any brand still running a channel strategy built for 2014. This isn’t a blip in consumer sentiment. It’s a secular migration — the kind that breaks incumbents and crowns new kings. Retail has spent a decade fixated on faster logistics, sleeker payments, and ad-tech gymnastics. Meanwhile, the consumer quietly rewired their preferences around value, identity, and circularity. The result: entire GTM motions need rewriting. https://www.3ric.co/blog-2-1/product-marketing-essential-for-gtm monthly 0.5 2025-05-14 https://images.squarespace-cdn.com/content/v1/6802a895cead4d1c708e2283/47a306c6-b647-423c-a57f-80ce3d7e7fe5/B7.png Blog - Making Product Marketing Essential for GTM - Sales Narratives At some point, especially in B2B, every product marketer gets asked to “fix the deck.” It can feel like thankless work. But here’s the truth: once you’ve defined how your product works, why it matters, and where it wins—there’s no one better equipped to shape the sales story. https://images.squarespace-cdn.com/content/v1/6802a895cead4d1c708e2283/cc628b19-a7bd-4678-9795-6ff378214660/B9.png Blog - Making Product Marketing Essential for GTM - Make it stand out IMAGE: My favorite go-to framework, the Value Proposition Canvas, drives product-market fit by clearly defining customer profiles, mapping pains and gains, and aligning value propositions to the real jobs customers need to get done. https://images.squarespace-cdn.com/content/v1/6802a895cead4d1c708e2283/b46e77ea-6e3c-4cd2-aabf-0d853471023f/B13.png Blog - Making Product Marketing Essential for GTM - Make it stand out With everything in place—customer insight, market analysis, messaging, sales enablement, and community building—we’re ready to step into our highest-impact role: owning the go-to-market strategy. https://images.squarespace-cdn.com/content/v1/6802a895cead4d1c708e2283/1747252957280-2JYFJEZSKXVYGPEXNYRU/9_EVERLEDGER+DIAMONDS_1280_960.psd.png Blog - Making Product Marketing Essential for GTM - How Product Marketing Earns Its Place I was once hired to lead product marketing at a company where the board demanded the role, but no one knew what to do with it once I arrived. Product and marketing were clearly defined, but deeply siloed. So, where did I belong? It wasn’t easy, but the challenge forced me to wrestle with an essential truth: product marketing is misunderstood because its power is underestimated. When done right, it doesn’t just support go-to-market—it orchestrates it. https://images.squarespace-cdn.com/content/v1/6802a895cead4d1c708e2283/639ecb97-6fbc-4d08-bd20-7b5e4a63ca77/B2.png Blog - Making Product Marketing Essential for GTM - Make it stand out IMAGE: Use a variety of frameworks, such as the Entrepreneurial Strategy Compass from or Simon Sinek’s Golden Circle to define why the product matters, what makes it different, and how to communicate its value clearly across teams and touchpoints. https://images.squarespace-cdn.com/content/v1/6802a895cead4d1c708e2283/fbb9bc6c-f3dd-4157-88f1-1887155f91a4/B3.png Blog - Making Product Marketing Essential for GTM - Make it stand out IMAGE: Define a clear, accessible message that defines what makes the solution necessary, different, and valuable in a changing world. https://images.squarespace-cdn.com/content/v1/6802a895cead4d1c708e2283/608bb004-470b-4563-acc8-66f618ff1653/B11.png Blog - Making Product Marketing Essential for GTM - Make it stand out IMAGE: When we translate complex product innovation into stories that resonate, we unlock amplification. We empower our media teams to tell the right story—not just the easiest one. https://images.squarespace-cdn.com/content/v1/6802a895cead4d1c708e2283/9e532bb2-08b4-4c34-b2fc-7f5200f2e02c/B5.png Blog - Making Product Marketing Essential for GTM - Make it stand out IMAGE: Recognize where you win, acknowledge where you lose, and reframe the purchase criteria with where you excel alongside proof points to help in their customer communications. https://images.squarespace-cdn.com/content/v1/6802a895cead4d1c708e2283/3db81932-660c-426b-a38a-d08075df55fc/Your+paragraph+text+%282%29+copy.jpg Blog - Making Product Marketing Essential for GTM - About me: As a Product Marketing Alliance Ambassador exploring how tech and storytelling drive industry change, I’ve discussed this blog’s topic several times. I’m a GTM strategist who’s led growth for supply chain, ecommerce, and sustainability-focused startups. I’ve helped to shape retail and logistics innovation at companies like Standvast, Trove, and Everledger. https://images.squarespace-cdn.com/content/v1/6802a895cead4d1c708e2283/22835d83-6b5d-46d5-88ff-3b1f6d99eed6/B10.png Blog - Making Product Marketing Essential for GTM - Make it stand out IMAGE: Product Marketers should proactively create their own roadmap built around the proven stages of our craft that are true of most any product or service: discovery, strategy, definition, planning, execution, and feedback. https://images.squarespace-cdn.com/content/v1/6802a895cead4d1c708e2283/8603a534-582c-4d33-b4ef-36d3b6b7c62b/B12.png Blog - Making Product Marketing Essential for GTM - Customer Testimonials Whether we call them users, customers, guests, or simply people—the truth holds: nothing beats the power of a trusted voice sharing a real story. Word-of-mouth remains the most powerful form of marketing, and when product marketers help spark and shape it, we move from useful to indispensable. https://www.3ric.co/blog-2-1/10-books-that-made-me-smarter monthly 0.5 2025-05-14 https://images.squarespace-cdn.com/content/v1/6802a895cead4d1c708e2283/78ef2942-67bb-4409-b617-6a12b70edeb9/Your+paragraph+text+%283%29.jpg Blog - 10 Books that Made Me Smarter - Technology for the Wine Industry At Everledger, I needed to upskill around wine to go to market with an authentication solution. https://images.squarespace-cdn.com/content/v1/6802a895cead4d1c708e2283/4322228e-775b-4201-b085-89160a5b20ba/Your+paragraph+text+%282%29.png Blog - 10 Books that Made Me Smarter - Embracing a beginner’s mindset: In 2019, I recommitted to lifelong learning—through books, experiences, and expert advice. 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